LinkedIn is launching a new campaign that argues doctors should use the company’s platform to find potential patients and make appointments.
The company is running ads across major U.S. news outlets in a bid to show how its search engine helps physicians connect with patients and offer them more personalized services.
The ads, which run in the U.K., the U., France, Germany and Australia, will run in print and digital newspapers, and also on LinkedIn’s own website.
“If you’re a physician, you might not have access to a lot of patient information online.
But you can always reach out to a colleague or patient and get them on LinkedIn,” said David Schleicher, director of marketing and communications at LinkedIn.
“LinkedIn makes it easy to find a patient online and to connect with them.
That’s what doctors want to do.”
The ads feature doctors, nurses, pharmacists and other professionals using LinkedIn to promote the site, which has 1.7 billion users.
LinkedIn said it also plans to offer the ads in the coming months to doctors and hospitals, but did not say when they would be available to the general public.
LinkedIn has also launched a new social network in which doctors can find other doctors who share the same interests.
Doctors can also find a professional network, such as LinkedIn, that includes fellow physicians and their family members.