What’s the difference between ‘Zuckerberg’ and ‘Chameleon’?

We’re all familiar with the word ‘Zuck,’ but what is it, exactly?

Is it a nickname or an alias?

Why do we call it that?

And how does it fit in with social psychology and social networking?

Today’s episode is sponsored by Amazon, Twitter, and Facebook.

Listen to our interview with Dr. Matthew Lichtman on today’s podcast.